This Privacy Policy describes how your personal information is collected, used, and
shared when you visit or make a purchase from eleronchic.com (the “Site”).
Personal information we collect:
When you visit the Site, we automatically collect certain information about your
device, including information about your web browser, IP address, time zone, and
some of the cookies that are installed on your device.
Additionally, as you browse the Site, we collect information about the individual
web pages or products that you view, what websites or search terms referred you
to the Site, and information about how you interact with the Site.
We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies: - “Cookies” are data files that are placed on your device or computer and often
include an anonymous unique identifier. For more information about cookies, and
how to disable cookies, visit http://www.allaboutcookies.org. - “Log files” track actions occurring on the Site, and collect data including your IP
address, browser type, Internet service provider, referring/exit pages, and
date/time stamps. - “Web beacons”, “tags”, and “pixels” are electronic files used to record information
about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through
the Site, we collect certain information from you, including your name, billing
address, shipping address, payment information (including credit card numbers,
PayPal and iDeal, email address, and phone number. We refer to this information
as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking
both about Device Information and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed
through the Site (including processing your payment information, arranging for
shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to:
- Communicate with you; - Screen our orders for potential risk or fraud; and - When in line with the preferences you have shared with us, provide you with
information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk
and fraud (in particular, your IP address), and more generally to improve and
optimize our Site (for example, by generating analytics about how our customers
browse and interact with the Site, and to assess the success of our marketing and
advertising campaigns).
Sharing you personal Information:
We share your Personal Information with third parties to help us use your Personal
Information, as described above.
For example, we use Shopify to power our online store--you can read more about
how Shopify uses your Personal Information here:
https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the
Site -- you can read more about how Google uses your Personal Information
here:
https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable
laws and regulations, to respond to a subpoena, search warrant or other lawful
request for information we receive, or to otherwise protect our rights.
Behavioural advertising:
As described above, we use your Personal Information to provide you with
targeted advertisements or marketing communications we believe may be of
interest to you.
For more information about how targeted advertising works, you can visit the
Network Advertising Initiative’s (“NAI”) educational page at
http://www.networkadvertising.org/understanding-online advertising/how-does
it-work.
You can opt out of targeted advertising by using the links below:
- Facebook:
https://www.facebook.com/settings/?tab=ads - Google: - Bing:
https://www.google.com/settings/ads/anonymous
https://advertise.bingads.microsoft.com/en
us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital
Advertising Alliance’s opt out portal at:
http://optout.aboutads.info/.
Do not track:
Please note that we do not alter our Site’s data collection and use practices when
we see a Do Not Track signal from your browser.
Your rights:
If you are a European resident, you have the right to access personal information
we hold about you and to ask that your personal information be corrected,
updated, or deleted. If you would like to exercise this right, please contact us
through the contact information below.
Additionally, if you are a European resident we note that we are processing your
information in order to fulfil contracts we might have with you (for example if you
make an order through the Site), or otherwise to pursue our legitimate business
interests listed above.
Additionally, please note that your information will be transferred outside of
Europe, including to Canada and the United States.
Data retention:
When you place an order through the Site, we will maintain your Order Information
for our records unless and until you ask us to delete this information.
Changes:
We may update this privacy policy from time to time in order to reflect, for
example, changes to our practices or for other operational, legal or regulatory
reasons.
Minors:
The Site is not intended for individuals under the age of 18.
Contact us:
For more information about our privacy practices, if you have questions, or if you
would like to make a complaint, please contact us by e-mail at info@eleronchic.com
